Traditionally, advertising is a bit of a one-way street where you create a marketing strategy that is designed to deliver a particular message to your target audience. Like tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen before.
The greatest problem with all of this is not what it does, but how it does it. Today, the internet has changed the society in a number of ways. What is important to marketing is that people now expect some sort of interaction. The audience wants to do more than just read something. they want to discuss it…with you, even!
You should learn to market in a way that engages your audience and this will increase the effectiveness of everything you do. A few common engagement strategies and how they benefit marketers are:
Almost every website online will have a comments section. Your visitors stop by to read an article and then stick around to discuss it. The same is true on social media sites such as Facebook. This sort of engagement is so popular.
Encouraging discussion benefits marketers by creating buzz. Something that gets talked about is something that gets a lot of attention—and people remember it. Since people love sharing their opinions, this is a great way to engage your audience.
Sharing is another way you can engage an audience. When you post something of real value—be it an article, video, or podcast—people will often want to share it. Modern websites make it easy to click a button and share the information across a variety of different platforms. This is wonderful for marketers because it gets other people to spread the word. Advertising space is generally a bit expensive, but this is some of the best free promotion around. Make sure all of your best material is easy to share.
Contests have long been useful marketing tools but the rise of the internet has made them more powerful than ever. Old contests had applicants sending something in and it stopped there. Web-based contests can elicit far more interaction which can result in greater market engagement. These are great for marketers because they can create a large commotion while only needing to offer one main prize. This prize can be a high-value item and the desire to win it will instill a desire to own it in all the contest applicants. Those who don’t win will be more likely to spend money to achieve the same satisfaction.
How to do it
Engaging your audience is an art. It requires a bit of skill and experience. The best way to figure out what to do is to research effective and engaging campaigns created by other people. Take note of what they did correctly. Try to determine the key factors that made the campaign so successful. Then try it yourself! Over time, you’ll see how well it works, make changes, and tweak and test it until you’re making money consistently.
I have started and run several online businesses and the determinant of a profitable and a loss-making business is the marketing strategy. I can direct you into a course that will teach you not only how to market and advertise your business online but also how to start and run a profitable online business. This course is referred to as the MTTB. You get 21-step training on how to set up an online business and another 30-step traffic training on how to market your business.
Since the whole purpose of engagement is building a list of qualified leads, you can skip over all this work and you can have a traffic-generation team getting qualified leads for you. clicking here for more.